Exhibition marketing & project management
There's so much that you can do to prepare for an exhibition that will boost your return on this significant investment of time and money. Anything less than an all-out mission to exploit to the full every opportunity that an event like this offers you will mean that your time at the exhibition will have fallen short of its potential
We can help
- Negotiate with the exhibition organiser
- Develop a design concept for your stand
- Write copy for your promotional literature and display
- Develop your press pack
- Create and develop public relations (PR) opportunities
- Supply creative copy for all event organiser promotional opportunities, such as the event website, exhibition catalogue
- Coordinate all third parties, such as designers, printers, stand builders, branded merchandise suppliers
- Write copy for advance promotions that will make the most of your presence at the exhibition
- Post show follow-up with communications that make the most of the opportunities and contacts that you established at the event
A case in point... An International manufacturer operating in the cleaning industry participates in trade exhibitions in Europe and the Middle East. We provide stand design, stand promotion through direct mail and trade advertising to encourage selected visitors to the stand. Success in generating sufficient quality and quantity of new leads and contacts to develop business and sales in markets covered by the exhibitions participated in - Amsterdam, the Gulf and the USA.
