Marketing audit & planning
There is one vital ingredient to marketing success - PLANNING!
Planning comes before action, and it is only when you plan that you identify the actions needed to make your business succeed and grow.
It is very easy, particularly if you own and manage your business, to misunderstand or make assumptions about what is really happening in the market you operate in. That's why it's vital to take time to review your business objectively so that you can make necessary adjustments in the next steps to growth.
An initial marketing audit will deliver a plan of who your customers are, what they need and are likely to buy, knowledge about the market based on facts rather than perceptions, an opportunity to identify which marketing and promotional activities are likely to work best for you and a strategy for putting the right resources in place to make growth happen at the right pace for you.
Planning takes commitment and a willingness to follow-through on the decisions made about what needs to happen next. We support by leading the marketing process in the following ways
- Facilitiating the internal and external marketing audit
- Preparing the marketing plan
- Driving the marketing process so that it keeps its momentum and focus
- Providing a structure and process for completing the audit