Full Day: 9.30am - 4.00pm

£135 + VAT per person

The old versus the new, this seminar helps you to understand the online and offline marketing processes used in successful organisations of every size, type and industry sector. If you are running a business or involved in the marketing of a business and would like to understand on-line and off-line marketing processes, how to use them to maximum effectiveness then this is a ‘not to be missed’ seminar for you if you want a dynamic, interactive and innovative seminar that gives you the skills and understanding to improve your own marketing skills in a fun, enjoyable and memorable way…

• Overview exploring the new marketing age
• How to think strategically
• Why the brand is important
• The value of measuring effectiveness
• The importance of the marketing mix
• Understanding general and specific challenges faced by business owners or marketing managers and anyone with a remit for the marketing function of a business
• Understanding the relationship between sales and marketing
• What to consider when measuring the effectiveness of the marketing approach
• Strategy vs budget
• Exploring the online and offline traditional and new age different approaches to
  • contacting prospects and customer
  • become more effective at networking
  • run successful PR & promotional campaigns and build reputation
  • Establishing new channels to market
  • Retaining customers
  • Finding new customers
  • Achieve permission-based marketing
  • Gain referrals
  • Website development and optimisation

Who should attend?

Anyone who has a desire to grow their business using this incredibly effective and exciting marketing process.

Seminar dates

> Call for dates