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n.b. marketing ltd’s Paula Finch has taken ‘to the air’ in a weekly lunchtime local radio programme to promote positive business news stories and events taking place in Peterborough. So far, Paula has interviewed Peterborough Evening Telegraph ‘Business of the Year’ Award winners, Peter Brotherhood - a company that’s been in Peterborough for 100 years and ‘Environment Business’ Award winner, Cunnington Clark.
In the week leading up to Christmas Paula invited Liz Mihell, MD of John Lewis
Peterborough to present a round-up of how well the store was faring in a trading period that is critical for the retail sector. Listeners were treated to a host of ideas of what to buy for those family members and friends who have everything (coincidentally solving all Paula’s last minute purchase problems!) 
Paula chats to Liz Mihell, MD John Lewis Peterborough at Lite FM The new licensing law was another topical subject. Paula invited Andrew Heeler of Hegarty & Co to give feedback from the local licensing trade and the police on what effect the new laws had in Peterborough and to provide an insight into the government’s motives behind the changes.
If you are based in and around the Peterborough area, don’t forget to listen in to Paula on Lite FM 106.8FM’s ‘Positively Peterborough’ every Monday at 12pm.
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Telling your customers, employees and the world at large that yours is a company worth working for and doing business with is at the heart of most marketing communication. Your sales pitch needs supporting evidence to give it credibility and the one thing that differentiates fact from spin is demonstrable proof that you can do what you say you can do. There is no better proof than public acknowledgement that you are at the top of your profession or area of expertise.
Industry and business awards can help raise your game. At the very least, entering an award scheme lets you take an inward look at your organisation and provides a means of evaluating how successful it has been. Winning sets you apart and adds credibility to the quality and standards of your products or services. The preferential press coverage that ensues gets your name and brand in front of your market. You have positive news to tell your customers and your employees will feel justifiably proud to be associated with an award-winning organisation.
It’s not surprising then that entering awards is a marketing decision. The things to consider are:
- Know what you do well
- Use or introduce management systems to record and measure your business activities and achievements, so that you have information available to enter Award schemes.
- Make sure that the Award scheme being entered is appropriate to your industry and market and will raise your profile.
- Apply a marketing approach to completing your entry, even if you are entering a technical category.
- Make sure that the information being submitted has impact and addresses all published judging criteria.
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For the past three years n.b. marketing ltd has added a marketing dimension to Premier Choice Healthcare’s entries into the annual Health Insurance Awards, a scheme that is recognised as the benchmark of success in the health and protection industry. Premier Choice has gone on to win the Best Training and Development Intermediary Award in 2004 and Best Critical Illness Intermediary Award 2005. Both awards have gained the company trade media exposure and are consistently used to endorse its products and services in all its marketing communication.
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 Award Host Esther Rantzen with Kimberly-Clark’s Ann Tutte and the Andrex puppy It’s one thing to enter an Award scheme, but have you ever considered the work that goes into setting up and running an Award scheme? n.b. marketing ltd has provided telemarketing and administrative support for the Golden Service Awards – a national award scheme created and launched by Kimberly-Clark Professional for the Cleaning Industry – since 2004. Now in their fifteenth year, the Golden Service Awards have become known as ‘The Oscars of the Cleaning Industry’ because of their high profile and respect within the profession. The scheme began in the UK with less than 32 winners, judges, sponsors and press attending the first year’s Award lunch. In 2005 over 600 attended a glitzy award lunch at the Royal Lancaster Hotel in London and the scheme has been exported into Europe and as far as Australia and New Zealand.
Maintaining this position and increasing the number of entries is a key part of marketing
the Awards as the industry standard.
n.b. marketing ltd’s telemarketing team contacted over 1,000 in-house cleaning teams and contract cleaning companies to promote the benefits of entering the Awards and make sure Award entries were received by the deadline.
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Paula (1st left) and Barbara (centre) joined over 300 business leaders at a glittering event at the Peterborough Moat House, where they were presented with their Finalist Award from Dermot Murnaghan, presenter on BBC’s Breakfast News and sponsor Not satisfied with helping our clients win awards, we decided that it was about time we entered a Business Award and chose the Peterborough Telegraph Business Awards, an award scheme that recognises the achievements of local businesses. We were delighted to be highly commended as a finalist in the Employee Development Award, a category that reflects our commitment to developing the skills and abilities of all our team members. After all, we can only provide the best level of service if each member of our team is thoroughly trained and committed to all aspects of his or her role.
Pic Caption: Paula (1st left) and Barbara (centre) joined over 300 business leaders at a glittering event at the Peterborough Moat House, where they were presented with their Finalist Award from Dermot Murnaghan, presenter on BBC’s Breakfast News and sponsor
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